May 5, 2013 in SHEN Event
On 11th March 2013, we kicked off the year’s In-Conversation series with a session with Mr. Tay Kay Kin, otherwise affectionately known to us as ‘KK’. As the CEO of Splash Interactive – a firm offering full service digital solutions – KK was in a most fitting position to share his experience in the digital landscape in China. The whole session was set in an informal tone, as seen by the cups of milk tea and bags of bread everyone brought along as snacks. But alas, all mouths stopped chewing and all eyes were on KK when he started sharing.
KK shared about the internet population in China, their demographics and usage patterns, before plunging more in-depth into their behaviour on the different channels such as internet portals, search engines, social media, mobile and BBS. Some main trends brought up were the fact that many in China were actually using their mobile phones to surf the internet, some as a supplement to their computer usage while others rely solely on their mobile phones. Another major trend was the fact that gaming is big in China and social media is used largely for leisure in China, rather than for communication purposes as seen in the West. KK also pointed to the growing power of the search engines, and the marketing opportunities present that have yet to be fully utilised.
Of course being the active and curious students that we are, the session was also littered with our questions, as well as contributions on the trends we have observed in our limited time in China. Questions ranged from the serious, like what KK foresee to be the next big thing in online marketing in China, to the cheeky, such as how much Splash Interactive charged their clients. Of course, the latter was a tough question that was very skillfully answered, satisfying the inquisitive audience.
On the whole, the session was a very informative session, where we got a look into the different online channels, in a local context. It was definitely lovely getting to know and hear from a fellow Singaporean entrepreneur, who ventured into an unfamiliar market. Thank you KK and see you around!